Twitter is reportedly set to scrap its “like” feature, a move that would be meant to improve the overall quality of the interactions on the platform.
According to a report by the Telegraph, Twitter ceo Jack Dorsey told employees at an in-house event last week that he “was not a fan of the heart-shaped button” and that the social service would be eliminating it “soon.”
Twitter, in a tweet Monday by its PR team responding to the Telegraph story, neither confirmed nor denied a thought to discontinue “likes,” saying solely that it’s “rethinking everything regarding the service” (including the “like” button).
“As we’ve been saying for a while, we are rethinking everything regarding the service to make sure we are incentivizing healthy conversation, and that includes the like button,” the corporate said. “We are within the early stages of the work and have no plans to share straight away.”
In 2015, Twitter introduced the “like” option for tweets, signified with a heart icon, replacing what it had previously known as “favorites,” which were designated with a star.
At the time, Twitter said, “we know that at times the star could be confusing, especially to newcomers. You may like a lot of things, however not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones.”
The possible elimination of the concept of “likes” on Twitter comes as the company has focused on improving the “health” of the service to block abusive users and behavior.
Last week, Twitter reported a net loss of nine million users within the third quarter of 2018, in part due to efforts to zap fake and/or spammy accounts. Specifically, Twitter called out — as a good thing — that it’s seen a twentieth quarter-over-quarter decrease in successful user-account signups since it rolled out new initiatives to reduce spammers, bots and other suspicious user accounts.
For Q3, the corporate exceeded Wall Street expectations on revenue and earnings, turning in its fourth straight profitable quarter.
“We do see health of the platform as a growth vector over the long term,” Dorsey said on the company’s October. 25earnings call. Twitter is focusing on making the social network “more conversational, which is Twitter’s superpower,” he added.
Compared with “likes,” a far more requested feature from users has been the ability to edit tweets — something that’s been a hot-button topic virtually since Twitter’s inception. Within the past, Dorsey has expressed receptivity to the thought. In December 2016, as an example, the ceo said during a series of tweets that Twitter is “thinking a lot about” introducing editing functionality to tweets and said that “a form of edit is definitely required.”